1. A CUSTOMER is the most important person in our business.
   
2. A CUSTOMER is not dependent upon us — we are dependent
   upon them.
   
3. A CUSTOMER is not an interruption of our work — they are the
   purpose of it.
   
4. A CUSTOMER does us a favor when they call us — we are not doing them a favor by serving them.
   
5. A CUSTOMER is part of our business — not an outsider.
   
6. A CUSTOMER is not a cold statistic — they are flesh and blood human beings with feelings and emotions just like ours.
   
7. A CUSTOMER is not someone to argue or match wits with.
   
8. A CUSTOMER is one who brings us his wants — it is our job to fill
   those wants.
   
9. A CUSTOMER is deserving of the most courteous and attentive treatment we can give them.
   
10. A CUSTOMER is the life blood of our business — without them we have no business.

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